Build a
Personal
Brand That Is
Unapologetically
You.
Elevate your well-being. Own your story.
Lead with authority.
"She is Indonesian, she is too slow."
"Her English can't make it."
"I can't understand what you say."
Those words once silenced me.
But I refused to let that be my story.
MY JOURNEY
My Story: Reinvention
I came to Singapore as a young Indonesian woman with big dreams and an even bigger accent. The corporate world tried to shrink me — told me I wasn't polished enough, articulate enough, credible enough.
But instead of dimming my light, I chose to polish it. I built a personal brand rooted in authenticity, authority, and story — and it transformed my life, my career, and eventually, the lives of thousands.
Today I help professionals, executives, and entrepreneurs across Asia do exactly the same. The Mindgem is where your reinvention begins.
TEDx Speaker — "The Power of Your Personal Brand"
LinkedIn Top Voice 2024 · 35,000+ Followers
Certified LEGO® Serious Play® Facilitator
Corporate trainer for 30+ companies across Asia
Featured in CNA, Business Times & more
30+
COMPANIES TRAINED
3300+
PARTICIPANTS
37000+
LINKEDIN FOLLOWERS
AS FEATURED IN
SIGNATURE PROGRAMME
The 12-Month Transformation.
WHO IT'S FOR
The solopreneur who is great at what they do, but feels invisible online and wants a personal brand that attracts consistent, aligned opportunities.
The coach or consultant who knows their work creates real impact, but struggles to communicate their value clearly and confidently on LinkedIn.
The financial consultant or leader ready to show up with authority, build trust at scale, and be recognised beyond credentials.
The high-performing sales professional who is tired of forcing content, chasing leads, or performing for visibility and is ready to embody a brand that feels natural and sustainable.
The visionary in transition who senses it’s time for a reinvention and wants their personal brand to reflect who they are becoming, not who they used to be.
WHAT'S INCLUDED
Mentoring & Masterclasses with Ratna
Guest Expert Sessions with CEOs & Thought Leaders
Well-Being & Embodiment Practices
LEGO® Serious Play® Experiences
Peer Accountability Circles
Practical Frameworks & Brand Tools
Monthly Collective Expansion Challenges
Curated In-Person Connections
A High-Calibre Community
How We Work Together
01
Personal Brand Coaching
One-on-one and group programmes that help you define, build and own a brand that is unmistakably yours. Online and in-person.
02
Corporate Talks & Training
Keynotes and workshops for organisations who want their people to show up with confidence, clarity and presence.
03
LEGO® Serious Play® Workshops
Award-winning facilitation method that unlocks deeper thinking, strategic clarity, and team alignment through hands-on play.
04
5-Day LinkedIn Challenge
A free live challenge for professionals ready to transform their LinkedIn profile and attract opportunities — starting today.
THE PHILOSOPHY
Why
The Mindgem
The Mindgem is not just a coaching brand. It is a belief system — that every person carries a unique gem within. The work is simply to find it, cut it, and let it shine.
Authenticity
First
We never build a personal brand on performance.
We build it on who you genuinely are — your story, your values, your voice.
Premium
Positioning
Attracting the right clients, the right rooms, and the right opportunities starts with how you position yourself, not how hard you hustle.
Sustainable
Transformation
Real results take time. Our 12-month approach builds lasting habits, not quick fixes.
Your personal brand is not about being famous.
It's about being known — by the right people, for the right reasons.
— Ratna · The Mindgem
CLIENT STORIES
What They Say
GET IN TOUCH
Let's Start Your
Transformation
Whether you're ready to invest in your personal brand or simply curious about where to begin — reach out.
Every gem starts as raw material.
BASED IN
Singapore (serving clients globally)