Brand New You
Rewrite Your Personal Brand
From Performance to Power
The version of you who shows up with clarity, confidence, and authority already exists.
It’s time to embody them.
What If Everything You Knew About
Personal Branding was a Lie?
You’ve been told that visibility comes from posting more, saying the right things, and playing the algorithm.
That credibility is built through hustle, consistency at all costs, and relentless self-promotion.
But if that were true, why do some people attract opportunities with ease — while others stay invisible despite doing everything “right”?
The truth is, personal branding isn’t about effort.
It’s about identity and energy.
Until you shift how you see yourself and how safe it feels to be seen, you’ll keep repeating the same patterns online, no matter how many strategies, templates, or content plans you follow.
Right now, your visibility reflects the beliefs you’ve inherited, absorbed, and accepted about confidence, worth, and being seen.
But what if you could rewrite that story?
What if trust, credibility, and opportunities weren’t things you had to chase but something you naturally attract by becoming more fully yourself?
Are You the Changemakers
Who Feels Called For More?
You know you’re capable of more impact.
More ease in how clients find you.
More consistency in leads.
More alignment between who you are and how your brand shows up.
You’ve done things “right.”
You’ve invested in strategy, posted content, followed advice.
And yet, visibility still feels effortful, and lead generation feels unpredictable.
If this resonates, let me say this clearly:
you’re not lacking ability or intelligence.
You’ve simply been taught a version of personal branding that starts from doing — not being.
You were told to post more, push harder, and hustle your way into credibility.
But sustainable demand doesn’t come from pressure.
It comes from identity, trust, and embodied presence.
Brand New You is a 12-week inside-out personal branding mentorship for entrepreneurs and leaders who are ready to embody who they are — and express it with clarity, confidence, and alignment on LinkedIn.
This is not about fixing yourself.
It’s about aligning your identity, energy, and message so your personal brand finally reflects the depth of who you are.
This is the shift from performance to power.
From effort to embodied presence.
And this is where your next chapter begins.
Hi Powerful Changemakers,
I’m Ratna, and if this is the first time we’re meeting, thank you for being here.
I came to Singapore with limited English and a big dream of creating a better future for myself and my family.
As an immigrant, I struggled deeply with language, confidence, and the fear of being judged.
I often stayed quiet in rooms where I had something to contribute simply because I didn’t feel safe to be seen.
I know what it’s like to feel capable of more, yet invisible.
To have ideas, experience, and heart but hesitate to speak up, show up, or take up space.
For a long time, I played small.
Not because I lacked ability but because I didn’t trust my own voice.
And that journey from shrinking and struggling to standing fully in who I am — is what brings me here today.
Along the way, I found my own voice.
I spoke on a TEDx stage after years of fearing public speaking.
My work has been featured by CNA and The Business Times.
I built multiple six-figure business and now get paid to speak and work globally.
But more importantly, I learned that true confidence doesn’t come from trying harder
It comes from alignment.
From becoming who you already are.
From giving yourself permission to be fully seen.
From breaking old limiting beliefs, mastering your business energetics, and embodying your next level of growth.
Now, I’ll guide and support my clients to their next level of growth and transformation.
If you feel called to build a business and Personal brand from the space of alignment, embodiment and trust, I’m here to walk with you.
What Our Clients Are Saying
Brand New You is not just another personal branding program.
It’s a 12-week group container designed to transform how you see yourself, show up, and are perceived.
This immersive journey helps you dismantle old identity patterns, regulate the fear of visibility, and realign your energy — so your personal brand reflects who you truly are, not who you think you should be.
This is the work beneath the strategy.
The shift from performing to embodying.
From inconsistent visibility to grounded authority.
Brand New You is where identity, mindset, energy, and personal branding come together —
so confidence feels natural, presence feels safe, and aligned opportunities begin to flow effortlessly.
Most personal branding courses tell you to post more, hustle harder, and play the algorithm.
Brand New You helps you build a presence people trust without forcing visibility.
How You’ll Be Held Inside Brand New You
week by week
Week 1 – Reclaim Your Inner Clarity
Know who you are, what you stand for, and what truly matters.
LinkedIn integration: Personal Brand audit of your current profile and presence.
Week 2 – Position Yourself with Confidence
Learn to articulate your value clearly, calmly, and without self-doubt.
LinkedIn integration: Refining your LinkedIn positioning.
Week 3 – Become Magnetic to Aligned Opportunities
Attract the right people, clients, and conversations—without chasing.
LinkedIn integration: Align your profile to attract the right audience naturally.
Week 4 – Expand Your Vision of What’s Possible
See yourself through a bigger lens and anchor belief through real stories.
LinkedIn integration: Identify stories and themes to strengthen your Personal Brand.
Week 5 – Trust Your Inner Intelligence
Strengthen self-trust and move from overthinking to aligned decision-making.
Week 6 – Rewire Your Relationship with Energy & Money
Release scarcity and open yourself to receiving with ease and confidence.
LinkedIn integration: Create content from the space of abundance to attract aligned opportunities.
Week 7 – Express Your Story with Authenticity
Share your message in a way that feels natural, human, and powerful.
LinkedIn integration: Craft and share story to amplify your Personal Brand.
Week 8 – Embody Expansion & Self-Worth
Anchor a deeper sense of worthiness and energetic alignment.
LinkedIn integration: Strengthen your voice, tone, and authority across profile, content, and interactions.
Week 9 – Build Brand Assets that Work for You
Create visibility and authority without burning yourself out.
Week 10 – Connect with Purpose & Presence
Build meaningful relationships that feel aligned and supported.
LinkedIn integration: Build Relationship-Based Networking for meaningful conversations, collaborations, and inbound opportunities
Week 11 – Step Fully into the Brand New You
Own your identity, your voice, and your next level without apology.
LinkedIn integration: Content becomes an expression of your Most Empowered identity
Week 12 – Anchor Your New Identity for Long-Term Growth
Integrate mindset, presence, and expression into a sustainable future.
The Ecosystem That Holds Your Expansion
Weekly Live Calls & Masterclasses + Q&A
Grounded teaching, reflection, and coaching — blending mindset, energy, and LinkedIn strategy.
Guest Expert Sessions
Curated conversations with practitioners who walk the talk — sharing lived wisdom, not theory.
Well-Being & Embodiment Practices
Simple rituals to regulate your nervous system, build confidence, and sustain visibility without burnout.
Peer Accountability Circles
Supportive check-ins that keep you moving — without pressure, comparison, or judgment.
Curated In-Person Connections
Meaningful networking experiences designed for depth, not small talk.
LEGO® Serious Play® Facilitation
Experiential builds to uncover clarity, identity, and shared insight — making the invisible visible
Monthly Integration Challenges
Gentle challenges that help you apply, embody, and integrate what you’re learning in real life.
A Like-Minded, Aligned Community
A safe, high-calibre space to grow alongside people who value depth, integrity, and humanity.
Proven Frameworks & Thoughtful Tools
Practical templates and models — designed to support clarity and flow, not overwhelm.
This isn’t a course.
It’s an identity upgrade….
Curated MasterClasses from Guest Speakers
Jasmin Alić
Jasmin Alić is a world-renowned personal branding expert featured in Forbes, Bloomberg, The Futur, and more. He is a 3x top-ranked LinkedIn™ creator in the world. For the last 15 years, Jasmin's built a global portfolio as the go-to copywriter for Fortune 500 brands, a university professor, and a sought-after keynote speaker on global stages.
Lenka Lutonska
Lenka Lutonska is the creator of Business Energetics® and a global leader in energetic scaling. She is the founder of Business Energetics® Academy, bestselling author of Energetic Selling & Marketing, and a global mentor to high-level entrepreneurs ready to scale their impact, income, and influence—without force, burnout, or outdated strategies.
For over a decade, Lenka has helped thousands of women across 120+ countries transform how they create, sell, and receive by blending energetic mastery with strategic business growth. Her work empowers women to step into their highest power and turn their passion for transformation into thriving, aligned businesses that deeply serve others—and themselves.
Stuart Tan
Stuart Tan is an executive coach, international speaker, psychotherapist, and master motivational coach with over 30 years of experience. Since 1994, he has trained and coached more than 500,000 individuals and leaders across 11 countries, working with CxOs, senior leaders, governments, and multinational organizations.
An MBA graduate and holder of an Executive Master’s in Organizational Psychology, Stuart is a licensed NLP Trainer trained directly by Dr. Richard Bandler and Robert Dilts. He integrates neuroscience, resilience, mindfulness, leadership, and change management to drive deep professional and personal transformation.
A Lieutenant-Colonel (NS) in the Singapore Armed Forces, his rare blend of commercial, psychological, and military expertise enables leaders to thrive in complex, high-stakes environments.
Ai Ichii
Ai Ichii is a Japan-based Money & Mindset Coach and bestselling author who supports women professionals in gaining clarity and confidence around work, money, and life decisions.
Howie Tan
Howie is an entrepreneur, investor, and educator with over 15 years of investing experience. His approach to personal finance and investing was deeply shaped by a life-altering end-stage kidney failure that forced him to slow down, reassess his life, and rebuild both his health, his business, and his portfolio from the ground up.
That experience led him to develop a calm, disciplined investing philosophy focused on protecting capital, making fewer mistakes, and allowing compounding to do the heavy lifting.
Today, he teaches his students how to navigate uncertainty with clarity and confidence, blending real-world experience with practical frameworks designed for people who want sustainable results, not constant screen time.
Marc Teo
Marc Teo is a business and high-performance coach who helps entrepreneurs build simple, profitable, aligned businesses they actually enjoy running. He’s supported over 1,200 entrepreneurs, coached 150+ clients, and helped generate more than $6M in client results. Formerly Asia’s #1 Tony Robbins affiliate, Marc went from startup fundraising to building his own six-figure coaching business in six months. Today, he teaches lifestyle entrepreneurs how to earn $20K+/month without burnout, and he lives by three values — Freedom, Growth, and Impact.
Ron Yap
Ron Yap is the creator of @mentalhealthceo on Instagram, a page dedicated to raising awareness of mental health with over 370,000 followers from all over the world. He is also the founder of Inner Hero Therapy and a social media and marketing coach for coaches, therapists and advocates.
Jocelyn
Jocelyn is a Video Growth coach based in Singapore who helps professionals build magnetic personal brands through authentic content.
She left corporate life in 2019 and built a six-figure video marketing business helping sales and business professionals leverage video content for genuine connection and influence.
Her philosophy: when you create from a place of authenticity, you naturally attract the right people. Jocelyn focuses on strategic video content that reflects who you really are, not who you think you should be.
She is currently building Project Freedom, a movement to help corporate professionals explore possibilities beyond traditional employment.
Simran Pant
Laser tech marketer and Forbes-featured creator, ranked as Singapore's #1 LinkedIn Designer by Favikon
Simran started as a Marketing Lead at Transcelestial. Selling laser tech. Somehow became Singapore’s #1 LinkedIn Brand Designer, and went on to build a personal brand that’s reached 4M+ people, grown 100+ brands earning features in Forbes, LinkedIn News Asia, and recognition as WomenTech Ambassador.
She's worked with brands like NUS, Block 71, WeareMCI, Favikon, and Lovable, while also serving as a youth mentor to give back to the community.
Her logic is simple: "You don’t have to quit your job to build something of your own"
You can hold both. And still make it work.
More to come....
Who Is This For
✔ The solopreneur who is great at what they do, but feels invisible online and wants a personal brand that attracts consistent, aligned opportunities.
✔ The financial consultant or leader ready to show up with authority, build trust at scale, and be recognised beyond credentials.
✔ The coach or consultant who knows their work creates real impact, but struggles to communicate their value clearly and confidently on LinkedIn.
✔ The high-performing sales professional who is tired of forcing content, chasing leads, or performing for visibility and is ready to embody a brand that feels natural and sustainable.
✔ The visionary in transition who senses it’s time for a reinvention and wants their personal brand to reflect who they are becoming, not who they used to be.
🚫 This is not for people who:
❌ Want quick hacks or overnight fame
❌ Aren’t willing to look inward
❌ Expect done-for-you solutions
❌ Fear taking responsibility
❌ Are not ready for consistency
This is for people who are ready to step into their grandest version of themselves.
Meet your Guide
Ratna Juita
✔ TEDx Speaker
✔ LinkedIn Top Voice
✔ Licensed NLP Practitioner (USA)
✔ Certified LEGO® Serious Play® Facilitator
✔ Team Psychological Safety Certified Facilitator
✔ Advanced Certificate in Training and Assessment (ACTA)
✔ Certified Facilitator of Trait Emotional Intelligence Questionnaire (TEIQue)
✔ Scaled her business to multiple six figures
✔ Favikon Top 20 LinkedIn Top Voice in Singapore
✔ Featured 3x by Channel News Asia, Business Times
✔ Co-author Book “Women Empowered: Personal Journeys to Become Empowered Women”
✔ Trusted by Global Brands such as AIA, Apple, Great Eastern, Van Cleef & Arpels, and so many more
Brands I have worked with :
Featured in :
Before You Join, Read This
Brand New You is not for you if…
✖ If you’re looking for a quick fix or another strategy to collect
✖ If you want to stay invisible but hope results will magically change
✖ If you’re not willing to show up, even when it feels uncomfortable
✖ If you’re unwilling to reflect, unlearn, and take responsibility for your growth
Brand New You is for you if…
✔ If you’re curious about becoming more confident, visible, and aligned
✔ If you’re willing to do the inner work, not just the outer strategy
✔ If you’re ready to show up consistently from integrity, not pressure
✔ If you’re open to honest feedback, gentle challenge, and grounded guidance
Let’s Hear From Our Clients
What You’ll Experience Inside Brand New You
(Over S$10,000+ in value — intentionally designed and curated)
Brand New You is a 12-week, high-touch group container that integrates personal branding, identity, energy, and mindset — supported by expert guidance, embodied practices, and a high-calibre community.
Inside the journey, you’ll receive:
Weekly live mentoring & masterclasses with Ratna (~S$5,000)
Deep, integrated sessions blending identity work, energetic alignment, and LinkedIn personal branding — so clarity and confidence grow together.
Guest expert masterclasses with CEOs, founders & practitioners (~S$4,500)
Curated sessions with leaders and changemakers who walk the talk, sharing real-world insights on leadership, branding, growth, and embodiment.
LEGO® Serious Play® facilitation experiences (~S$2,000)
Experiential facilitation that helps you articulate your message, direction, and positioning beyond words.
Well-being & embodiment practices for sustainable growth (~S$1,500)
Tools to regulate your nervous system, build self-trust, develop intuitive intelligence and show up consistently without burnout.
Practical frameworks, templates & guided resources (~S$1,200)
Thoughtfully designed tools to support clarity, implementation, and ease — not overwhelm.
High-calibre peer community (priceless)
A trusted, aligned space with professionals, entrepreneurs, coaches, consultants, and leaders who value depth, integrity, and growth.
Intentional in-person gatherings & conversations (~S$3,000)
Meaningful connection, reflection, and collaboration — designed for depth, not surface-level networking.
Private community space, guided discussions & accountability (included)
Ongoing support, reflection prompts, and peer accountability throughout the program.
Invest in Your Next Level of Growth
Tier 1 — Brand New You Essence
S$2,222 | 12 Weeks
For those ready to build and embody their personal brand from the inside out.
Includes:
12-week group mentorship with Ratna
Weekly live virtual sessions (identity, energy, mindset & LinkedIn branding)
Embodiment practices & reflection prompts
Practical frameworks, tools & templates
Private community space & peer accountability
Guest expert masterclasses & curated sessions with CEOs and thought leaders
Full library of recordings, frameworks & premium resources
Curated In-Person Networking session
Tier 2 — Brand New You Collective
S$3,333 | 12 Weeks + 12 Months Community
For those who want ongoing support, connection, and long-term integration.
Includes everything in Brand New You Essence, plus:
1-Year access to the Brand New You Collective
Guest expert masterclasses & curated sessions with CEOs and thought leaders
Full library of recordings, frameworks & premium resources
Quarterly in-person fireside chats & deep dives
Monthly challenges, journal prompts and reflection
Private WhatsApp group, member directory & guided discussions
Priority access and preferred rates for in-person events
Tier 3 — Brand New You Inner Circle
S$5,555 | 12 Weeks + 12 Months Community + Private Coaching
For those who want personalised guidance and deeper identity integration.
Includes everything in Brand New You Collective, plus:
3 private 1:1 coaching calls with Ratna
(identity refinement, brand positioning, visibility confidence)
Personalised feedback and gentle redirection
Quarterly Group Coaching
Priority support throughout the journey
Frequently Asked Questions
Most LinkedIn personal branding courses focus on what to post and how often to post.
They teach tactics, templates, and algorithms and assume confidence and clarity will follow.
Brand New You works in the opposite direction.
We start with identity, energy, and mindset because without inner alignment, consistency becomes exhausting and visibility feels performative.
Inside Brand New You, LinkedIn growth is not the goal.
It’s the by-product of becoming grounded in who you are, trusting your voice, and showing up with calm authority.
This is not a content factory.
It’s a 12-week inside-out journey that helps you:
Feel safe being seen
Articulate your value with clarity
Build trust without self-promotion
Attract conversations and opportunities naturally
You don’t learn how to “game” LinkedIn.
You learn how to embody a personal brand that feels true and sustainable.
That’s the REAL difference.
While every journey is different, clients who go through my program often experience tangible shifts both internally and externally.
Here are a few examples:
J, a recruitment consultant, exceeded his sales targets within three months, was promoted from Consultant to Senior Consultant within 1 year, and secured a pay increase in his subsequent role because of his clear positioning and stronger professional presence.
A, a Financial Service Leader, turned LinkedIn into her primary lead generation channel, began receiving consistent inbound enquiries, and was recognised as a Top 10 Financial Voice to Follow in Singapore. She went on to 10× her coaching investment through new opportunities and clients.
M, a Financial Advisor, achieved a major financial breakthrough - progressing from MDRT (Million Dollar Round Table) to COT (Court of the Table), which recognises the top performers globally at a significantly 3x higher production level. She got there by connecting deeply with herself and leading from alignment. As a result, her appointments filled so consistently that she had to ask her PA to pause new bookings.
B, a Post Graduate student in a 90-minute LinkedIn class, was approached by not only 1 but 2 recruiters before the session even ended after optimising her profile and clarifying her positioning in real time.
Yes — the sessions are live.
Live sessions are held on weekday evenings or Saturday afternoons to accommodate working professionals.
They are conducted virtually, so you can join from anywhere.
In addition, there will be selected in-person networking and connection sessions, designed intentionally for depth and meaningful conversations.
Yes - All live sessions will also be recorded, so you can revisit the material if you miss a session or want to go deeper.
We genuinely want this to be a safe and aligned decision for you.
If within the first 30 days you:
Attend the live sessions or watch the replays
Apply the practices and strategies shared
Take the aligned action steps consistently
And can show proof of implementation
…and you truly don’t experience any tangible LinkedIn growth or increased clarity, confidence, or visibility, we’ll offer a full refund — no hard feelings.
Brand New You is designed as a co-creative journey.
When you show up and do the work, results tend to follow.
This policy exists as an expression of trust - trust in the work, and trust in the people who feel genuinely called to this next level of growth.
If you’re ready to commit to yourself with honesty and openness, this space is here to support you fully.
Yes — in-person gatherings are included, depending on the program tier you choose.
Your membership covers access to the events themselves, including the curated sessions and facilitated experiences. Food, beverages, and any personal incidentals are not included and will be at your own expense.
These gatherings are designed intentionally for connection, reflection, and meaningful conversation — creating space to deepen relationships beyond the screen.