Are you ready to rewrite your Personal Brand?
A year of becoming the Brand New You — where identity, voice, and visibility align so you can grow your career, business, and impact with confidence.
What if everything you knew about
Personal Branding was a lie?
You’ve been told that visibility comes from posting more, saying the right things, and playing the algorithm.
That credibility is built through hustle, consistency at all costs, and relentless self-promotion.
But if that were true, why do some people attract opportunities with ease — while others stay invisible despite doing everything “right”?
The truth is, personal branding isn’t about effort.
It’s about identity and energy.
Until you shift how you see yourself and how safe it feels to be seen, you’ll keep repeating the same patterns online, no matter how many strategies, templates, or content plans you follow.
Right now, your visibility reflects the beliefs you’ve inherited, absorbed, and accepted about confidence, worth, and being seen.
But what if you could rewrite that story?
What if the only thing standing between you and visibility is not fully being yourself?
Are you the changemakers
who feels called for more?
You know you’re capable of more impact.
More ease in how clients find you.
More consistency in leads.
More alignment between who you are and how your brand shows up.
You’ve done things “right.”
You’ve invested in strategy, posted content, followed advice. And yet, visibility still feels effortful, and lead generation feels unpredictable.
If this resonates, let me say this clearly:
you’re not lacking ability or intelligence.
You’ve simply been taught a version of personal branding that starts from doing — not being.
Hi Powerful Changemakers,
I’m Ratna, and if this is the first time we’re meeting, thank you for being here.
I came to Singapore with limited English and a big dream of creating a better future for myself and my family.
As an immigrant, I struggled deeply with language, confidence, and the fear of being judged.
I often stayed quiet in rooms where I had something to contribute simply because I didn’t feel safe to be seen.
I know what it’s like to feel capable of more, yet invisible.
To have ideas, experience, and heart but hesitate to speak up, show up, or take up space.
For a long time, I played small.
Not because I lacked ability but because I didn’t trust my own voice.
And that journey from shrinking and struggling to standing fully in who I am — is what brings me here today.
Along the way, I found my own voice.
I spoke on a TEDx stage after years of fearing public speaking.
My work has been featured by CNA and The Business Times.
I built multiple six-figure business and now get paid to speak and work globally.
But more importantly, I learned that true confidence doesn’t come from trying harder
It comes from alignment.
From becoming who you already are.
From giving yourself permission to be fully seen.
From breaking old limiting beliefs, mastering your business energetics, and embodying your next level of growth.
Now, I’ll guide and support my clients to their next level of growth and transformation.
If you feel called to build a business and Personal brand from the space of alignment, embodiment and trust, I’m here to walk with you.
Brand New You is not just another personal branding program.
It’s a 12-month transformative group container designed to transform how you see yourself, show up, and are perceived.
This immersive journey helps you dismantle old identity patterns, regulate the fear of visibility, and realign your energy — so your personal brand reflects who you truly are, not who you think you should be.
This is the work beneath the strategy.
The shift from performing to embodying.
From inconsistent visibility to grounded authority.
Brand New You is where identity, mindset, energy, and personal branding come together —
so confidence feels natural, presence feels safe, and aligned opportunities begin to flow effortlessly.
Most personal branding courses tell you to post more, hustle harder, and play the algorithm.
Brand New You helps you build a presence people trust without forcing visibility.
What you’ll experience inside Brand New You
(Over S$10,000+ in value — intentionally designed and curated)
Mentoring & Masterclasses with Ratna
Deep live sessions integrating identity work, mindset shifts, energetic alignment, and LinkedIn personal branding — so clarity and confidence grow together.
Guest Expert Sessions with CEOs & Thought Leaders
Curated conversations with leaders who walk the talk — sharing lived wisdom on leadership, visibility, storytelling, and growth.
Well-Being & Embodiment Practices
Simple yet powerful rituals to regulate your nervous system, strengthen self-trust, and sustain visibility without burnout.
LEGO® Serious Play® Experiences
Experiential facilitation that helps you uncover identity, articulate your message, and bring clarity to your personal brand.
Peer Accountability Circles
Supportive check-ins that keep you moving forward — without pressure, comparison, or judgment.
Practical Frameworks & Brand Tools
Thoughtfully designed templates, playbooks, and tools to support clarity, expression, and momentum.
Monthly Collective Expansion Challenges
Gentle practices that help you apply what you're learning in real life — strengthening different aspects of your life, career and business from confidence, visibility, and personal growth.
Curated In-Person Connections
Meaningful gatherings designed for real conversations, reflection, and depth — not surface-level networking.
A High-Calibre Community
A trusted space where professionals, entrepreneurs, and leaders grow alongside like-minded individuals who value integrity, depth, and humanity.
Let’s hear from our clients
Maryann : Closed 40% Sales Gap and Achieved Court of the Table (COT) for the First Time
Choose your aligned path
Brand New You Collective
⭐ Brand New You Accelerator
Brand New You
Inner Circle
Experience
12-Month Expansion +
Community
12-Week Transformation +
12-Month Community
Transformation + Private Mentorship
Best For
Those who want inspiration, connection, and ongoing personal growth and expansion.
For Changemakers ready to step into their next identity, express their voice with confidence, and build a personal brand that magnetises opportunities.
Leaders who want personalised mentorship and accelerated expansion.
Features:
12-Month Brand New You Collective Community (S$1,200)
12-Month Collective Expansion Challenges (S$2,400)
Monthly Guest Expert Masterclasses with CEOs & Thought Leaders (S$12,000)
Monthly LinkedIn Writing Prompts (S$800)
Private WhatsApp Community & Member Directory (S$600)
Peer Networking & Accountability Pods (S$1,000)
Full Resource Library & Frameworks (S$1,000)
Bi-yearly Networking Sessions (S$2,000)
12-Week Brand New You Guided Expansion Group Program (S$6,000)
LinkedIn Content Creation Blueprint & Playbooks (S$500)
AI LinkedIn Profile Optimiser & Content Tools (S$500)
3× Private 1:1 Mentoring Calls with Ratna (S$3,000)
3-month Personalised Feedback (S$6,000)
Brand New You Collective
Experience:
12-Month Expansion + Community
Best For:
Those who want inspiration, connection, and ongoing personal growth and expansion.
Features:
12-Month Brand New You Collective Community (S$1,200)
12-Month Collective Expansion Challenges (S$2,400)
Monthly Guest Expert Masterclasses with CEOs & Thought Leaders (S$12,000)
Monthly LinkedIn Writing Prompts (S$800)
Private WhatsApp Community & Member Directory (S$600)
Peer Networking & Accountability Pods (S$1,000)
Full Resource Library & Frameworks (S$1,000)
Bi-yearly Networking Sessions (S$2,000)
Brand New You Accelerator
Experience:
12-Week Transformation +
12-Month Community
Best For:
For Changemakers ready to step into their next identity, express their voice with confidence, and build a personal brand that magnetises opportunities.
Features:
Everything under Brand New You Collective
12-Week Brand New You Guided Expansion Group Program (S$6,000)
LinkedIn Content Creation Blueprint & Playbooks (S$500)
AI LinkedIn Profile Optimiser & Content Tools (S$500)
Brand New You Inner Circle
Experience:
Transformation +
Private Mentorship
Best For:
Leaders who want personalised mentorship and accelerated expansion.
Features:
Everything under Brand New You Accelerator
3× Private 1:1 Mentoring Calls with Ratna (S$3,000)
3-month Personalised Feedback (S$6,000)
The Brand New You 12-month collective expansion challenges
Inside the Brand New You Collective, we believe transformation happens through small, consistent actions practiced over time.
Each month you will be guided through a challenge designed to elevate your mindset, relationships, career, business and personal brand.
Abundance & Gratitude Challenge
Shift your mindset from scarcity to abundance by practicing daily gratitude and reflection. This challenge strengthens resilience, clarity, and emotional grounding so you start seeing opportunities everywhere.
Find your Voice
Challenge
Discover and strengthen your authentic voice. Through writing prompts and guided expression, you’ll gain confidence sharing your ideas, insights, and story on LinkedIn and beyond.
Live your Purpose Challenge
Align your work, life, and decisions with what truly matters to you. This challenge helps you reconnect with your values and take meaningful steps toward living your purpose.
Expand Your Network Challenge
Grow your circle intentionally by reaching out to inspiring people and building genuine connections. You’ll practice relationship-building that opens doors to new opportunities.
Deepen Love & Relationships Challenge
Strengthen the relationships that matter most — with family, friends, and yourself. This challenge focuses on appreciation, emotional presence, and nurturing meaningful bonds.
Expand Your Wealth Consciousness Challenge
Upgrade your relationship with money and value creation. Explore your money beliefs, build financial confidence, and expand your capacity to receive opportunities and wealth.
Personal Mastery Challenge
Build the habits and discipline that support your highest potential. This challenge helps you strengthen consistency, focus, and self-leadership in your daily life.
Confidence Expansion Challenge
Step into your next level of self-belief. Through small courageous actions, you’ll learn to trust yourself, own your expertise, and move beyond self-doubt.
Magnetic Visibility Challenge
Show up and share your message with courage. This challenge helps you build confidence posting on social media, sharing insights, and expressing your authentic voice publicly.
Nervous System Expansion Challenge
Expand your capacity to handle growth, visibility, and success without overwhelm. This challenge focuses on emotional regulation, resilience, and energetic alignment
Well-Being Challenge
True success requires balance. This challenge focuses on mental, emotional, and physical well-being so you can grow sustainably without burnout.
Becoming Challenge
Reflect on your journey and consciously step into the next version of yourself. Celebrate your growth, integrate your lessons, and design the future you are becoming.
The Brand New You 6-month group accelerator
Curated masterclasses from guest speakers
Jasmin Alić
Jasmin Alić is a world-renowned personal branding expert featured in Forbes, Bloomberg, The Futur, and more. He is a 3x top-ranked LinkedIn™ creator in the world. For the last 15 years, Jasmin's built a global portfolio as the go-to copywriter for Fortune 500 brands, a university professor, and a sought-after keynote speaker on global stages.
Lenka Lutonska
Lenka Lutonska is the creator of Business Energetics® and a global leader in energetic scaling. She is the founder of Business Energetics® Academy, bestselling author of Energetic Selling & Marketing, and a global mentor to high-level entrepreneurs ready to scale their impact, income, and influence—without force, burnout, or outdated strategies.
For over a decade, Lenka has helped thousands of women across 120+ countries transform how they create, sell, and receive by blending energetic mastery with strategic business growth. Her work empowers women to step into their highest power and turn their passion for transformation into thriving, aligned businesses that deeply serve others—and themselves.
Stuart Tan
Stuart Tan is an executive coach, international speaker, psychotherapist, and master motivational coach with over 30 years of experience. Since 1994, he has trained and coached more than 500,000 individuals and leaders across 11 countries, working with CxOs, senior leaders, governments, and multinational organizations.
An MBA graduate and holder of an Executive Master’s in Organizational Psychology, Stuart is a licensed NLP Trainer trained directly by Dr. Richard Bandler and Robert Dilts. He integrates neuroscience, resilience, mindfulness, leadership, and change management to drive deep professional and personal transformation.
A Lieutenant-Colonel (NS) in the Singapore Armed Forces, his rare blend of commercial, psychological, and military expertise enables leaders to thrive in complex, high-stakes environments.
Rodrigo Canelas
Rodrigo Canelas is an explorer of both the world and the human spirit. Having lived in six countries, visited more than 70, and taken multiple sabbaticals, his perspective is shaped not by theory, but by lived experience across cultures, challenges, and personal transformation.
He spent 15 years in senior leadership roles at a Fortune 500 company, leading teams of over 800 people across continents. Today, he travels the world hosting his podcast, with more than 160 published episodes, a community of over 800,000 followers, and more than 170 million views on YouTube.
Through the Podcasters Academy, Rodrigo helps people start and grow podcasts with clarity and intention, so they stop guessing, stop wasting time and money, and stop trying to figure everything out alone, using the same systems and lessons that transformed his own life.
Howie Tan
Howie is an entrepreneur, investor, and educator with over 15 years of investing experience. His approach to personal finance and investing was deeply shaped by a life-altering end-stage kidney failure that forced him to slow down, reassess his life, and rebuild both his health, his business, and his portfolio from the ground up.
That experience led him to develop a calm, disciplined investing philosophy focused on protecting capital, making fewer mistakes, and allowing compounding to do the heavy lifting.
Today, he teaches his students how to navigate uncertainty with clarity and confidence, blending real-world experience with practical frameworks designed for people who want sustainable results, not constant screen time.
Marc Teo
Marc Teo is a business and high-performance coach who helps entrepreneurs build simple, profitable, aligned businesses they actually enjoy running. He’s supported over 1,200 entrepreneurs, coached 150+ clients, and helped generate more than $6M in client results. Formerly Asia’s #1 Tony Robbins affiliate, Marc went from startup fundraising to building his own six-figure coaching business in six months. Today, he teaches lifestyle entrepreneurs how to earn $20K+/month without burnout, and he lives by three values — Freedom, Growth, and Impact.
Ai Ichii
Ai Ichii is a Japan-based Money & Mindset Coach and bestselling author who supports women professionals in gaining clarity and confidence around work, money, and life decisions.
Ron Yap
Ron Yap is the creator of @mentalhealthceo on Instagram, a page dedicated to raising awareness of mental health with over 370,000 followers from all over the world. He is also the founder of Inner Hero Therapy and a social media and marketing coach for coaches, therapists and advocates.
Jocelyn
Jocelyn is a Video Growth coach based in Singapore who helps professionals build magnetic personal brands through authentic content.
She left corporate life in 2019 and built a six-figure video marketing business helping sales and business professionals leverage video content for genuine connection and influence.
Her philosophy: when you create from a place of authenticity, you naturally attract the right people. Jocelyn focuses on strategic video content that reflects who you really are, not who you think you should be.
She is currently building Project Freedom, a movement to help corporate professionals explore possibilities beyond traditional employment.
Simran Pant
Laser tech marketer and Forbes-featured creator, ranked as Singapore's #1 LinkedIn Designer by Favikon
Simran started as a Marketing Lead at Transcelestial. Selling laser tech. Somehow became Singapore’s #1 LinkedIn Brand Designer, and went on to build a personal brand that’s reached 4M+ people, grown 100+ brands earning features in Forbes, LinkedIn News Asia, and recognition as WomenTech Ambassador.
She's worked with brands like NUS, Block 71, WeareMCI, Favikon, and Lovable, while also serving as a youth mentor to give back to the community.
Her logic is simple: "You don’t have to quit your job to build something of your own"
You can hold both. And still make it work.
Adam Dickinson
Adam bridges two forms of intelligence most people keep separate: logic and intuition.
After years of relying exclusively on rational frameworks, Adam encountered a personal inflection point where logic alone could no longer explain what he was experiencing internally. Rather than dismissing those signals, he began to explore how intuition functions as a legitimate form of internal data that can be interpreted, refined, and validated through logic.
This exploration led to the development of his signature approach, Logic-to-Intuition Integration, and his structured framework, IntuLogic™. Adam now works with analytical professionals who feel misaligned, uncertain, or at a crossroads, helping them decode internal signals and move forward with clarity, confidence, and coherence.
His work is calm, insight-driven, and intentionally non-mystical, making intuition accessible to logical minds.
Yana Fry
Yana Adamanta Fry is an internationally recognized speaker, transformational coach, and founder of Awaken Human and The Academy of LOVE — pioneering platforms at the intersection of conscious leadership, emotional intelligence, and soul-based success.
With over 15 years of global experience and clients from 30+ countries, she blends ancient wisdom with modern strategy to help high-achieving women and conscious men create lives of purpose, intimacy, and impact.
Yana is also the creator and host of YanaTV and the Timeless Teachings Podcast, where she interviews thought leaders across the world on themes of human potential, leadership, relationships, and spirituality. Her work bridges the sacred and the strategic — supporting personal evolution, meaningful connection, and legacy creation.
More to come....
Who is this for
✔ The solopreneur who is great at what they do, but feels invisible online and wants a personal brand that attracts consistent, aligned opportunities.
✔ The financial consultant or leader ready to show up with authority, build trust at scale, and be recognised beyond credentials.
✔ The coach or consultant who knows their work creates real impact, but struggles to communicate their value clearly and confidently on LinkedIn.
✔ The high-performing sales professional who is tired of forcing content, chasing leads, or performing for visibility and is ready to embody a brand that feels natural and sustainable.
✔ The visionary in transition who senses it’s time for a reinvention and wants their personal brand to reflect who they are becoming, not who they used to be.
🚫 This is not for people who:
❌ Want quick hacks or overnight fame
❌ Aren’t willing to look inward
❌ Expect done-for-you solutions
❌ Fear taking responsibility
❌ Are not ready for consistency
This is for people who are ready to step into their grandest version of themselves.
Meet your guide
Ratna Juita
✔ TEDx Speaker
✔ LinkedIn Top Voice
✔ Licensed NLP Practitioner (USA)
✔ Certified LEGO® Serious Play® Facilitator
✔ Team Psychological Safety Certified Facilitator
✔ Advanced Certificate in Training and Assessment (ACTA)
✔ Certified Facilitator of Trait Emotional Intelligence Questionnaire (TEIQue)
✔ Scaled her business to multiple six figures
✔ Favikon Top 20 LinkedIn Top Voice in Singapore
✔ Featured 3x by Channel News Asia, Business Times
✔ Co-author Book “Women Empowered: Personal Journeys to Become Empowered Women”
✔ Trusted by Global Brands such as AIA, Apple, Great Eastern, Van Cleef & Arpels, and so many more
Brands I have worked with :
Featured in :
What our clients are saying
Frequently asked questions
Most LinkedIn personal branding courses focus on what to post and how often to post.
They teach tactics, templates, and algorithms and assume confidence and clarity will follow.
Brand New You works in the opposite direction.
We start with identity, energy, and mindset because without inner alignment, consistency becomes exhausting and visibility feels performative.
Inside Brand New You, LinkedIn growth is not the goal.
It’s the by-product of becoming grounded in who you are, trusting your voice, and showing up with calm authority.
This is not a content factory.
It’s a 12-week inside-out journey that helps you:
Feel safe being seen
Articulate your value with clarity
Build trust without self-promotion
Attract conversations and opportunities naturally
You don’t learn how to “game” LinkedIn.
You learn how to embody a personal brand that feels true and sustainable.
That’s the REAL difference.
While every journey is different, clients who go through my program often experience tangible shifts both internally and externally.
Here are a few examples:
J, a recruitment consultant, exceeded his sales targets within three months, was promoted from Consultant to Senior Consultant within 1 year, and secured a pay increase in his subsequent role because of his clear positioning and stronger professional presence.
A, a Financial Service Leader, turned LinkedIn into her primary lead generation channel, began receiving consistent inbound enquiries, and was recognised as a Top 10 Financial Voice to Follow in Singapore. She went on to 10× her coaching investment through new opportunities and clients.
M, a Financial Advisor, achieved a major financial breakthrough - progressing from MDRT (Million Dollar Round Table) to COT (Court of the Table), which recognises the top performers globally at a significantly 3x higher production level. She got there by connecting deeply with herself and leading from alignment. As a result, her appointments filled so consistently that she had to ask her PA to pause new bookings.
B, a Post Graduate student in a 90-minute LinkedIn class, was approached by not only 1 but 2 recruiters before the session even ended after optimising her profile and clarifying her positioning in real time.
Yes — the sessions are live.
Live sessions are held on weekday evenings or Saturday afternoons to accommodate working professionals.
They are conducted virtually, so you can join from anywhere.
In addition, there will be selected in-person networking and connection sessions, designed intentionally for depth and meaningful conversations.
Yes - All live sessions will also be recorded, so you can revisit the material if you miss a session or want to go deeper.
We genuinely want this to be a safe and aligned decision for you.
If within the first 30 days you:
Attend the live sessions or watch the replays
Apply the practices and strategies shared
Take the aligned action steps consistently
And can show proof of implementation
…and you truly don’t experience any tangible LinkedIn growth or increased clarity, confidence, or visibility, we’ll offer a full refund — no hard feelings.
Brand New You is designed as a co-creative journey.
When you show up and do the work, results tend to follow.
This policy exists as an expression of trust - trust in the work, and trust in the people who feel genuinely called to this next level of growth.
If you’re ready to commit to yourself with honesty and openness, this space is here to support you fully.
Yes — in-person gatherings are included, depending on the program tier you choose.
Your membership covers access to the events themselves, including the curated sessions and facilitated experiences. Food, beverages, and any personal incidentals are not included and will be at your own expense.
These gatherings are designed intentionally for connection, reflection, and meaningful conversation — creating space to deepen relationships beyond the screen.
The Brand New You
This isn’t just a program.
It’s an ecosystem intentionally designed to help you grow: personally, professionally, and energetically.
Let your personal brand becomes a natural extension of who you are.
